Improve Your Profile
Your channel profile is a search surface. Before anyone watches a video, YouTube (and people scanning results) read your handle, bio, and channel keywords to decide what you're about. The profile audit runs automatically when you connect or reconnect a channel, and each check tells you exactly what to fix. Here's how to fix each one.
Handle signals your niche
What it checks: whether your handle contains a word from the channel keywords you declared — the five-second test: can someone tell what you do from your handle alone?
How to fix it: the audit judges your handle against your own declared keywords, so there are two levers: pick a handle that contains a niche word (YouTube Studio → Customization → Basic info → Handle), or make sure your channel keywords actually describe your niche (Settings → Channel → Keywords). If the check reports unknown, you haven't declared channel keywords yet — start there.
Bio says what you do
What it checks: your channel description exists, says something substantive, and isn't keyword-stuffed.
How to fix it: write two or three sentences that say what you make and who it's for — the way you'd say it out loud. One mention of your niche is plenty. If the check fails with a stuffing warning, you've repeated a phrase until it reads as corporate: cut the repeats. An over-optimized bio costs you more than a plain one.
Where: YouTube Studio → Customization → Basic info → Description.
Location signal
What it checks: whether YouTube reports a country for your channel.
How to fix it: if location matters to your niche (local topics, language-specific audiences), set it: YouTube Studio → Settings → Channel → Basic info → Country of residence. If it doesn't matter for you, this check reporting unknown is fine — it is never counted as a failure, because an unset country is missing data, not a mistake.
Category & keywords aligned
What it checks: you've declared channel keywords, and YouTube has assigned topic categories to your channel.
How to fix it: declare 5–10 channel keywords that describe your niche (YouTube Studio → Settings → Channel → Keywords) — multi-word phrases in quotes. Topic categories are assigned by YouTube based on what you publish; if they're missing the fix is consistency: keep publishing in your niche and they'll appear. Unknown here means YouTube hasn't categorized you yet, not that you did something wrong.
Re-running the audit
Reconnect the channel (paste your handle again on the Channels screen) — it refreshes your stats and runs a fresh audit. Audits are kept, so you can watch checks flip from Fix to Pass as you work through them.
Why these four checks
They're the automatable half of a working social-SEO profile checklist — each one is a real signal search uses to place your channel. Like every number in tuner.social, audit results are derived from YouTube API data and labeled as such.