Keyword Research

Social Tuner's keyword data comes from analyzing what terms a channel's videos rank for on YouTube search.

How keywords are surfaced

For each channel you analyze, Social Tuner:

1. Identifies the channel's top-performing videos
2. Extracts the search terms those videos rank for
3. Scores each term for difficulty

Using keywords to find gaps

Look for keywords where:

• The difficulty is Low or Medium — there's room to compete
• The channel you analyzed doesn't have many videos targeting that exact term

These are your entry points: topics with real demand that the established player in your niche hasn't fully covered.

Keyword labels

Each keyword is tagged with one of these labels:

• easy — low competition, achievable for a new channel
• medium — moderate competition, requires consistent output
• hard — dominated by established channels
• very_hard — extremely competitive, typically brand or celebrity terms