Reading Your Score
The viability score
Every channel analysis produces a viability score — a 0–100 number that represents how accessible this niche is for a new creator.
| Score | Label | What it means |
|---|---|---|
| 80–100 | Easy | Low competition, real search demand. Strong opportunity. |
| 60–79 | Medium | Moderate competition. Winnable with quality content. |
| 40–59 | Hard | Established players dominate. Requires a differentiated angle. |
| 0–39 | Very Hard | Highly saturated. Difficult to break through without a major advantage. |
Keyword breakdown
Below the overall score, you'll see the individual keywords the channel ranks for, each with its own difficulty label. Use this to identify:
- Low-hanging fruit — keywords with Easy or Medium difficulty the channel isn't fully optimizing for
- Core terms — the hard keywords that define the niche's ceiling
What the score doesn't tell you
The viability score measures niche difficulty, not content quality. A Hard niche can still be won with exceptional content. The score is a starting point, not a verdict.